Animal Logic: Digitising Lara Croft
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Animal Logic worked with Lara Croft on a series of commercials.


Recovering an ancient relic from an old Egyptian tomb, Lara finds herself face to face with evil mummies, crocodiles and bottomless pits. Still she looks better than ever, thanks to new 3D animation by Animal Logic.

"All sets and characters were produced as cgi but the spot was directed as if it was "filmed" action," says Animal Logic's Creative Director Bruce Carter.

"This meant that the director, Phil Meatcham, was able to concentrate on the Lara character and her dramatic predicaments. As with all successful spots it was important that the story and action transcend the technique so that the audience did not respond to the 3D animation but to Lara and her exploits."

Copyright © 2006 Animal Logic

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