AMAZON GAMES VP ON TOMB RAIDER TRIPLE-A STRATEGY

[ 27 June 2024 ]

Amazon Games VP Christoph Hartmann has spoken to Variety about his strategy building AAA video-games including Tomb Raider and Lord of the Rings and responded to questions about release schedules and whether the video-game and show will be linked.

"It's not going to be tomorrow, but it's not too far away. As I said, we're getting into a much more regular cadence of shipping games. That's all I'm allowed to tell you right now. It's all about quality. You don't want to just be rushed out. That doesn't work. It has to be Triple-A quality, because the bar is so high." Christoph Hartmann told Variety.

Christoph Hartmann also offered an insight into what a shared Tomb Raider universe might look like in terms of transmedia versus intellectual property. "We'll be working much closer together with the different entertainment areas Amazon has and a very natural one is Prime Video. You see it with Tomb Raider, where we're gonna have a Tomb Raider game coming and they're doing a show.

"And some people say, 'Oh, will they be linked together?' And I give them the example, look at Spider-Man. There's amazing, amazing games. There's great animated content, there's great live-action, and everyone seems to be very happy with that. So it does not need to be always that everything is mingled together, but it's really one brand, which really just shows for me why transmedia nowadays is so important, and how games is such a vital part."

Hop on over to Variety to read the full interview with Christoph Hartmann.

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