Lucozade is once again teaming
up with Tomb Raider to help promote its energy drinks
brand, reports trade publication Talking
Retail. Lucozade previously
partnered with Animal Logic for a series of commercials
for Tomb Raider under the aegis of former owner GlaxoSmithKline.
Lucozade is now owned by Japanese beverage company Suntory.
Claire Keaveny, senior brand manager
at brand owner Lucozade Ribena Suntory, said: "With
Lucozade Energy already driving almost £2,600
worth of sales per store each year, retailers should
absolutely stock up now to ensure their chillers are
ready for the extra sales opportunities this campaign
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