[ 28 February 2018 ]

Lucozade is once again teaming up with Tomb Raider to help promote its energy drinks brand, reports trade publication Talking Retail. Lucozade previously partnered with Animal Logic for a series of commercials for Tomb Raider under the aegis of former owner GlaxoSmithKline. Lucozade is now owned by Japanese beverage company Suntory.

Claire Keaveny, senior brand manager at brand owner Lucozade Ribena Suntory, said: "With Lucozade Energy already driving almost £2,600 worth of sales per store each year, retailers should absolutely stock up now to ensure their chillers are ready for the extra sales opportunities this campaign will present."

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