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E3 EXPO TO DOWNGRADE
GAME SHOWCASE
Copyright E3 Expo Press Release
[ July 31st 2006 ]
To better
address the needs of today's global computer and
video game industry, the 2007 Electronic Entertainment
Expo (E3
Expo) is evolving into a more intimate event
focused on targeted, personalized meetings and
activities, the Entertainment Software Association
(ESA) announced today.
"The
world of interactive entertainment has changed
since E3 Expo was created 12 years ago. At that
time we were focused on establishing the industry
and securing orders for the holiday season,"
said Douglas Lowenstein, President of the ESA,
the trade association representing U.S. computer
and video game publishers and the owner of E3
Expo.
"Over
the years, it has become clear that we need a
more intimate program, including higher quality,
more personal dialogue with the worldwide media,
developers, retailers and other key industry audiences."
The new
E3Expo will take shape over the next several months.
As currently envisioned, it will still take place
in Los Angeles, described by ESA as a “great and
supportive partner helping to build E3.” It will
focus on press events and small meetings with
media, retail, development, and other key sectors.
While there will be opportunities for game demonstrations,
E3 Expo 2007 will not feature the large trade
show environment of previous years.
“E3Expo
remains an important event for the industry and
we want to keep that sense of excitement and interest,
ensuring that the human and financial resources
crucial to its success can be deployed productively
to create an exciting new format to meet the needs
of the industry.
The new
event ensures that there will be an effective
and more efficient way for companies to get information
to media, consumers, and others,” said Lowenstein.
Additionally,
the evolution of the video game industry into
a vibrant and expanding global market has led
to the creation of major events in different regions,
such as the Games Convention in Leipzig, the Tokyo
Game Show, and company-specific events held by
Sony, Nintendo, Microsoft, and others around the
world.
As a
result, Lowenstein said, “It is no longer necessary
or efficient to have a single industry 'mega-show.'
By refocusing on a highly-targeted event, we think
we can do a better job serving our members and
the industry as a whole, and our members are energized
about creating this new E3.
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