LAUNCH A SUCCESS
Copyright 2002 PR Newswire
[ March 21st 2002 ]
has cleared from the European launch of the Xbox
video game system, the future-generation console
from Microsoft Corp. and preliminary reports indicate
it's a runaway hit.
of gamers lined up at stores in the 16 European
launch countries on the evening of March 13 to
be among the first to purchase Xbox, resulting
in a near sell-out in its first day at retail.
Early reports also show a huge demand for games
and accessories, with most customers leaving stores
not only with an Xbox system, but with several
games and accessories.
been pleased with Xbox sales over its first weekend,"
said Lisa Morgan, commercial director for GAME
and Electronics Boutique. "Hardware sales were
particularly impressive on launch day and we've
seen a good attachment rate covering both first-
and third-party games. The strong lineup of day-one
games has undoubtedly contributed to a successful
console launch for Microsoft."
replenishment strategy means that a steady supply
of Xbox systems will be hitting retail outlets
weekly, helping ensure there is enough product
to meet current demand. Microsoft expects to ship
between 4.5 million and 6 million Xbox systems
worldwide by the end of June. Xbox is the only
console manufacturer with a European factory (in
Sarvar, Hungary), which means stock can reach
any retail outlet in Europe in less than three
excited to finally see Xbox in the hands of gamers,"
said Sandy Duncan, vice president of Xbox Europe
at Microsoft. "I've always known that Xbox is
the best video game system ever, but after playing
games with people at launch I see that gamers
also recognize the amazing power and intense fun
that only Xbox can offer. European gamers have
welcomed Xbox into their hearts and into their
homes in a big way."
recommendations and stellar reviews are driving
gamers to the great games available on Xbox, including
"Halo," which earned a perfect 10 score from the
influential European gaming bible Edge. Twenty
Xbox titles are now on sale, with more lined up
in the next two weeks, such as F1 2002, Genma
Onimusha, Shrek and Championship Manager: Season
01/02 by Eidos Interactive.
stream of titles will support Xbox up to June
2002, including 2002 FIFA World Cup, International
Superstar Soccer 2, Moto GP, Spider-Man The Movie
Game, Buffy the Vampire Slayer and Crash Bandicoot:
The Wrath of Cortex.