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BRITNEY TARGETS THE CONSOLE MARKET
Copyright 2002 www.tombraiderchronicles.com

[ February 25th 2002 ]

Teenage bubble-gum queen Britney Spears is challenging Lara Croft for her cyber-babe crown following her transformation into a virtual pop princess - complete with leather cat-suit, flowing locks and ample cleavage - for her first assault on the video games market, information heavyweight carrier Reuters reports today.

No stranger to technological innovation by being the first to incorporate 3D technology into her music DVD which features a variety of on-stage viewing angles and interactive menus, the Princess of Pop hopes to migrate the same success to the console platform. Programmers at U.S. games maker THQ Inc. say "Britney's Dance Beat" offers adoring fans the chance to perform with their idol, if only in a virtual world. "Audition to Britney's most popular songs to see if you can keep up with the other dancers," the company says on its website. "If you're really good, you'll get access to exclusive video and concert footage."

An industry source close to the Britney camp said: "This will open up the gaming market, which is already incredibly lucrative. It could be a very canny move and ensure the cash keeps rolling in..." Britney's Dance Beat will release on Sony's PS2 console in May 2002 with versions for Nintendo's Game-boy and Microsoft's XBOX penned for fourth quarter 2002.

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