FHM UP 71 PER
CENT IN FIRST QUARTER 2002
Copyright 2002 Business Wire
[ February 11th 2002 ]
FHM,
the fastest growing magazine in the country, closed
the first quarter of 2002 with a total of 133.3
pages, a 71 per cent increase over the same period
last year. FHM's March 2002 issue carries 86.3
pages, representing a 59 per cent increase over
the same issue last year. The announcement was
made today by Dana Fields, executive publisher
and president.
FHM kicked
off the new year with a double January/February
issue that posted a 99% increase over last year.
"One million is our lucky number," said Fields,
referring to the magazine's move to a 1 million
circulation in January of this year. "We are growing
all our core categories with expanded schedules
from a variety of advertisers. Our tremendous
circulation growth has attracted a number of new
top marketers who are looking for the kind of
reach and momentum most magazines in the category
can't deliver."
According
to Fields, the gaming category continues to skyrocket
in FHM, with business from Activision, Eidos,
Electronic Arts, Microsoft X-box, Midway Games
and Namco. Additional new business in 2002 includes
Altoids, Bacardi Silver, Ecko, Jensen Car Audio,
Lugz, Sean John, Swisher and three different Wrigley's
brands.
FHM's
March 2002 issue features Jennifer Lopez on the
cover and includes an exclusive pictorial of the
entertainer. The March issue hits newsstands Tuesday,
February 12, 2002.
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