IN DEMAND AND
DREAMWORKS IN VOD DEAL
Copyright 2002 www.tombraiderchronicles.com Source:
[ January 14th 2002 ]
and DreamWorks SKG have extended their pay-per-view
pact to include content for the company's rollout
of video-on-demand services, industry specialists
Video Business reports today.
cable partners, which include AT&T Broadband,
AOL Time Warner, Comcast and Cox, will now have
access to titles such as Shrek, which premiered
on the service Monday, as well as future releases
including Evolution, The Curse of the Jade Scorpion,
The Last Castle and A.I. Artificial Intelligence.
Certain undisclosed library titles are also a
part of the deal.
becomes the latest content creator to pact with
InDemand for VOD; others include Columbia TriStar,
Universal and Artisan. InDemand has parlayed the
deals with the studios into a "Mega Movies 2002"
program, which will give consumers access on a
pay-per-view basis to movies such as Shrek, Rush
Hour 2, Pearl Harbor, Jurassic Park III, Planet
of the Apes and Lara Croft: Tomb Raider.
a consumer purchases one of these movies for viewing,
they are automatically entered into a sweepstakes
for home entertainment equipment or a year of
free digital cable. "We're really excited about
the lineup of terrific box-office hits this month,
which provides the foundation for our Mega Movies
campaign," said Gregg Rothberg, VP of marketing