Copyright 2002 Source:

[ January 14th 2002 ]

InDemand and DreamWorks SKG have extended their pay-per-view pact to include content for the company's rollout of video-on-demand services, industry specialists Video Business reports today.

InDemand cable partners, which include AT&T Broadband, AOL Time Warner, Comcast and Cox, will now have access to titles such as Shrek, which premiered on the service Monday, as well as future releases including Evolution, The Curse of the Jade Scorpion, The Last Castle and A.I. Artificial Intelligence. Certain undisclosed library titles are also a part of the deal.

DreamWorks becomes the latest content creator to pact with InDemand for VOD; others include Columbia TriStar, Universal and Artisan. InDemand has parlayed the deals with the studios into a "Mega Movies 2002" program, which will give consumers access on a pay-per-view basis to movies such as Shrek, Rush Hour 2, Pearl Harbor, Jurassic Park III, Planet of the Apes and Lara Croft: Tomb Raider.

When a consumer purchases one of these movies for viewing, they are automatically entered into a sweepstakes for home entertainment equipment or a year of free digital cable. "We're really excited about the lineup of terrific box-office hits this month, which provides the foundation for our Mega Movies campaign," said Gregg Rothberg, VP of marketing and promotions.

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