U.S. PO EYES UP TOMB RAIDER LAND ROVER
Copyright 2002 www.tombraiderchronicles.com Source: PR Newswire

[ January 12th 2002 ]

What do the U.S. military's Humvee, the space shuttle, the rugged truck in the hit movie Lara Croft Tomb Raider, the U.S. Postal Service van, a perfect five-star safety rating, the most fuel efficient vehicle in the U.S., top selling family cars and trucks, and some of the hottest and highest performing cars on the road all have in common? In a word, aluminum!

In a special educational insert featured in today's USA Today, the aluminum industry details how aluminum plays a key role in all the areas listed above and documents the performance advantages of high strength, low weight automotive aluminum.

Dr. Richard L. Klimisch, vice president of The Aluminum Association, Inc. said: "The world's automakers are building cars and trucks that are safer, better performing, more fuel efficient and friendlier to the planet - and aluminum is helping them do it. This special educational insert pulls it all together by documenting the many advantages fueling the high-tech metal's phenomenal growth. It's a must read for anyone interested in seeing where today's automakers are taking us tomorrow."