IN DEMAND OFFERS
TITLES FOR WINTER 2002
Copyright 2002 www.tombraiderchronicles.com |
Source PR Newswire
[ January 9th 2002 ]
will present its third MEGA MOVIES campaign this
winter with over $1.2 billion worth of box-office
hits. Following up on the success of the winter
and summer Mega Movies campaigns of 2001, iN DEMAND
continues to be the premiere destination for the
best movies on pay-per-view today.
in the campaign include Shrek, Rush Hour 2, Pearl
Harbor, Jurassic Park III, Planet of the Apes,
America's Sweethearts and Lara Croft: Tomb Raider.
Viewers never have to leave the comfort of their
own homes in order to enjoy the biggest and best
movies of Hollywood's movies this winter, courtesy
of iN DEMAND.
winter campaign offers viewers the opportunity
to Go iN for their entertainment options, and
to enter the "Mega Movies" Sweepstakes(a) to win
a larger-than-life, in-home "iNvironment", courtesy
of iN DEMAND. Along with the top box office hits
of 2001, any viewer who orders any Mega Movie
in the month of January and enters the Sweepstakes
will get the chance to win the services of a personal
architect--specializing in electronic and interior
design--to develop an exclusive and personally
customized home entertainment experience.
Grand Prize Mega Makeover will include state-of-the-art
audio and visual equipment, installation and integration
into the winner's home, equipment calibration,
user training, all topped off with brand new furniture.
The grand-prize winner will also receive a year
of free Digital Cable to complete their home entertainment
to the Grand Prize, twenty lucky winners will
each receive one year of free digital cable. For
complete details and the official Mega Movies
Sweepstakes rules, go to www.indemand.com/mega.
"We're really excited about the lineup of terrific
box office hits this month, which provides the
foundation for our Mega Movies campaign," said
Gregg Rothberg, Vice President, Marketing and
campaign is an excellent vehicle to remind our
customers of all the great programming we deliver
on pay-per-view and the kinds of titles they can
expect now and in the future."
the campaign, iN DEMAND will create a multi-title
television spot focusing on the benefits of digital
cable, and encouraging viewers who have digital
cable to order and enjoy pay-per-view programming.
In addition to the spot, a direct mail piece has
been created for new digital subscribers to try
a Mega Movie for only 99 cents.