Copyright 2002 | Source PR Newswire

[ January 9th 2002 ]

iN DEMAND will present its third MEGA MOVIES campaign this winter with over $1.2 billion worth of box-office hits. Following up on the success of the winter and summer Mega Movies campaigns of 2001, iN DEMAND continues to be the premiere destination for the best movies on pay-per-view today.

Titles in the campaign include Shrek, Rush Hour 2, Pearl Harbor, Jurassic Park III, Planet of the Apes, America's Sweethearts and Lara Croft: Tomb Raider. Viewers never have to leave the comfort of their own homes in order to enjoy the biggest and best movies of Hollywood's movies this winter, courtesy of iN DEMAND.

The themed winter campaign offers viewers the opportunity to Go iN for their entertainment options, and to enter the "Mega Movies" Sweepstakes(a) to win a larger-than-life, in-home "iNvironment", courtesy of iN DEMAND. Along with the top box office hits of 2001, any viewer who orders any Mega Movie in the month of January and enters the Sweepstakes will get the chance to win the services of a personal architect--specializing in electronic and interior design--to develop an exclusive and personally customized home entertainment experience.

The Grand Prize Mega Makeover will include state-of-the-art audio and visual equipment, installation and integration into the winner's home, equipment calibration, user training, all topped off with brand new furniture. The grand-prize winner will also receive a year of free Digital Cable to complete their home entertainment experience.

In addition to the Grand Prize, twenty lucky winners will each receive one year of free digital cable. For complete details and the official Mega Movies Sweepstakes rules, go to "We're really excited about the lineup of terrific box office hits this month, which provides the foundation for our Mega Movies campaign," said Gregg Rothberg, Vice President, Marketing and Promotions.

"The campaign is an excellent vehicle to remind our customers of all the great programming we deliver on pay-per-view and the kinds of titles they can expect now and in the future."

To support the campaign, iN DEMAND will create a multi-title television spot focusing on the benefits of digital cable, and encouraging viewers who have digital cable to order and enjoy pay-per-view programming. In addition to the spot, a direct mail piece has been created for new digital subscribers to try a Mega Movie for only 99 cents.

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