TAIWAN CELLULAR EYES RECHARGE CARDS
Copyright 2001 www.tombraiderchronicles.com | Source Financial Times

[ December 19th 2001 ]

To herald the centenary of Walt Disney, the Taiwan Cellular Corp. has launched its Disney prepaid collectible card series that features an all-girl line-up of famous Disney characters. Among those included in the series are Snow White, Cinderella, Sleeping Beauty, the Little Mermaid and Jasmine from Aladdin.

The Disney characters appear on the recharge card so it can be kept, said Taiwan Cellular spokesperson Chu Fang-ying. Recharge cards provide a PIN number that allows users to add value to their account. The prepaid card, which gives first-time users an account and mobile phone number, has an IC chip that they need to take off - an act that may destroy the design of the card had there been printed figures, Chu said.

Chu said the Disney collectible series, launched on the eve of the media giant's 100th anniversary, is the latest in which Taiwan Cellular have used famous movie characters on its prepaid card. The company have used characters from Star Wars, Sakura Momoko and Lara Croft: Tomb Raider on its prepaid cards before. "This adds value to a card because it not only allows users to add minutes to their account but also allows them to collect it," Chu said.

Users who get a prepaid card and use it by Jan. 31 will also participate in a raffle-drawing contest. Prizes include a trip to the Tokyo Disneyland, the Danger with Moschino diamonds and Ericsson T68 handsets. Ericsson also used Paramount Pictures Tomb Raider motion picture as a vehicle to launch its new Blue Tooth headset and local proximity communications devices earler this year.