DAVE COX JOINS
Copyright © Eidos PLC
[ November 3rd 2001 ]
Cox, who has built a reputation as one of the
leading sales executives in the video game industry,
has joined InterAct Accessories, Inc., a Recoton
company, as Executive Vice President, Worldwide
Sales. Initially, Cox will further define the
vision and sales strategy to grow InterAct's market
leadership position in North and South America.
In 2002, Cox will also oversee InterAct's plans
to aggressively expand distribution in Europe.
has been an industry peer and friend for years.
He is widely recognized as one of the best sales
executives in the industry," says Todd Hays, President
and founder of InterAct. "I believe that his experience,
skills sets and proven track record for success
will be a major benefit to InterAct as we strive
to take our company to the next level."
12 years as an executive in sales in the entertainment
software industry, Cox has demonstrated his sales
and marketing expertise with two leading game
publishers, Eidos Interactive, Inc. and Acclaim
Entertainment, Inc. During his five year tenure
at Eidos, with responsibilities that included
Marketing, OEM, and Export Sales for North, Central
and South America, Cox oversaw the release of
over 130 titles that garnered over $1 billion
in retail sales revenue.
is a leader in the video game accessories industry
with the largest market share and I want to be
part of a leading organization," says Cox. "My
vision is to grow sales in North America and develop
a worldwide sales effort that compliments Todd's
vision. Our business styles also compliment each
other and together I believe we can achieve our
long reaching goals."
joins InterAct, the company is embarking on the
launch of its newest peripherals for the GameCube
and Xbox consoles scheduled for launch in mid-November.