TOMB RAIDER FIRM
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[ November 1st 2001 ]
International Pictures' retained French PR company
Lumiere Publicite has found a successor to founder
Maurice Hanoka, who has retired after 20 years
heading the firm.
& Rubicam-owned consultancy - which handles PR,
marketing and advertising for UIP movies, such
as Tomb Raider and the recently released American
Pie 2 - has hired Stephane Huard as general manager.
Huard joins from The Walt Disney Company France,
where he acted as head of merchandising licensing.
Huard reports to Y&R's Christian Liabastre, who
is also president of Lumiere Publicite. Huard
said he had no plans to change staff numbers in
his new role, but said he hoped to handle PR for
more local French films, which are also distributed
by UIP. Lumiere Publicite, which was bought by
Y&R three years ago, publicises the release of
up to 35 major movies a year.