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HIGH HOPES AS DEFENDER GOES EAST
Copyright 2001 www.tombraiderchronicles.com

[ October 22nd 2001 ]

Midlands based off-road manufacturers Land Rover will re-introduce the iconic 4x4 Defender to the Japanese car market during the Tokyo Motor Show later this month with three vehicles from its current catalogue including Lara Croft's V8 Defender.

Land Rover assaulted the silver screen this summer by supplying Lara Croft and her evil adversaries with a range of off-road vehicles including a tough, military grade customized V8 Defender based on the high-capacity 110-inch-wheelbase version.

The strategic advertising alliance with Paramount Pictures also suited Land Rover who said the movie was "a great fit as it took audiences on a wild ride all over the globe" Land Rover are now hoping to capitalize on the Far Eastern off-road market as Lara Croft Tomb Raider begins its second week in Japan.

"Japan is a big market for us and Tokyo is a very important show," a Land Rover spokesperson told the Financial Times, "we will be showing the new Defender 2002 at the show alongside the revamped Freelander and a Defender which appeared in the Tomb Raider movie."

Land Rover has already racked up 1,900 vehicle sales in Japan during the past seven months, and this latest move will boost the companies profile in the ferocious 4x4 market.

Copyright (c) 2000 - 2020 Tomb Raider Chronicles
Copyright (c) 1996 - 2020 Square Enix Ltd.
Lara Croft and Tomb Raider are trademarks of Square Enix Ltd.
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