SONY CUTS PRICE
OF PLAYSTATION 2
Copyright 2001 www.tombraiderchronicles.com Source:
[ September 28th 2001 ]
of Core Designs eagerly awaited rustic adventure
Project Eden may well be thinking the delay in
launch is a blessing in disguise as Sony slashes
the price of its PS2 console in Europe and Australia,
Reuters report today.
electronics giant confirmed it has cut the retail
price of its PlayStation 2 video game player in
Europe and Australia by 26 percent to $293. Prices
in the U.S. and Japan, where PlayStation 2 was
launched last year at $299, were not cut. Sony
Computer Entertainment, which is the separately
run entity that produces PlayStation, said the
lower retail price reflected increased production
efficiency in factories in Japan.
PlayStation 2 was introduced in Britain on 24
November last year, the retail price was $440.
In June the price was cut to $396 after criticism
from consumer groups that the price was too high
compared with the U.S. and Japan. Sony said the
PAL television technology used in Europe and Australia
is more expensive, and distribution and taxes
also explain the initial price differences.
2 (PS2) is the more advanced version of the first
PlayStation console that was launched five years
ago. The Sony machine will have to compete with
powerful new games consoles from Japan's Nintendo,
which has a new GameCube, and U.S. Microsoft,
which will debut on the games market with X-box.
Both devices will hit the European markets early