HASBRO TEASES TOMB RAIDER G.I. JOE COLLABORATION FOR TOMB RAIDER 30

Hasbro has teased a new Tomb Raider G.I. JOE collaboration as part of Tomb Raider 30, a celebration of 30 years of Lara Croft and Tomb Raider. The new Lara Croft action figure will be officially unveiled in June 2026.

"30 years of raiding tombs. Decades of defending freedom. Some legacies were made to collide. Join us for your first official look at Lara 'Tomb Raider' Croft x G.I. Joe this June," Hasbro posted on Instagram.

Tomb Raider 30, marking three decades of Lara Croft and the Tomb Raider series, sees Crystal Dynamics collaborate with partners across gaming, fashion, collectibles, publishing, and fine art as part of a year-long programme. The initiative includes the release of commemorative products, including retro-inspired peripherals and apparel, comics, trading cards, and memorabilia.

Hasbro, Tomb Raider, Crystal Dynamics