Copyright 2001

[ September 6th 2001 ]

Paramount Pictures Lara Croft: Tomb Raider motion picture starring Oscar-winner Angelina Jolie as Core Designs British diva Lara Croft has fallen 11 places to number 37 at the North American box office during the August 31-September 3 Labor Day holiday weekend.

The video-game adaptation of the same name has generated over $250m in world-wide ticket sales since its inception June 15th thanks to a huge Tomb Raider fan-base and a series of strategic advertising alliances with Pepsi, Land Rover, Ericsson and Taco Bell. Angelina Jolie joins real life father Jon Voight in a perilous mission to recover the Clock of Ages, an ancient device capable of halting time.

London based Tomb Raider publishers Eidos Interactive, who were reportedly paid one million dollars for the silver screen rights to Lara Croft, have also ledgered accelerated sales in their video-game titles as a result of the Paramount Pictures production.

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