LARA CROFT FALLS
TO #37
Copyright 2001 www.tombraiderchronicles.com
[ September 6th 2001 ]
Paramount
Pictures Lara Croft: Tomb Raider motion picture
starring Oscar-winner Angelina Jolie as Core Designs
British diva Lara Croft has fallen 11 places to
number 37 at the North American box office during
the August 31-September 3 Labor Day holiday weekend.
The video-game
adaptation of the same name has generated over
$250m in world-wide ticket sales since its inception
June 15th thanks to a huge Tomb Raider fan-base
and a series of strategic advertising alliances
with Pepsi, Land Rover, Ericsson and Taco Bell.
Angelina Jolie joins real life father Jon Voight
in a perilous mission to recover the Clock of
Ages, an ancient device capable of halting time.
London
based Tomb Raider publishers Eidos Interactive,
who were reportedly paid one million dollars for
the silver screen rights to Lara Croft, have also
ledgered accelerated sales in their video-game
titles as a result of the Paramount Pictures production.
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