Tomb Raider Chronicles - LARA CROFT COSPLAYING RUBBER DUCK DRIVES RECORD SALES FOR TUBBZ

The introduction of the Lara Croft cosplaying rubber duck, designed and engineered by Numskull Designs, has played a significant role in Tubbz's robust financial results this year. According to figures reported by Licensing.biz, the collectible ducks brand is already on track for its strongest year to date, with projections suggesting global unit sales exceeding five million in 2025. The Lara Croft model, part of Tubbz's extensive line-up of over 400 pop culture-inspired ducks, has been singled out by industry observers as a notable driver of both consumer interest and retail uptake.

Tubbz's strategy hinges on meticulous attention to character detail, enabling each duck to capture the recognisable traits of its on-screen counterpart. This approach has proven commercially effective, with the Lara Croft edition appealing to both fans of the Tomb Raider franchise and broader collectors of gaming memorabilia. Its popularity has helped secure and strengthen relationships with major UK retailers including Tesco, Argos, HMV, and The Entertainer, contributing to accelerated domestic growth. Industry analysts suggest that the success of this model illustrates the financial viability of combining nostalgia with precision craftsmanship in the collectibles sector.

The Lara Croft duck forms part of a licensing portfolio that spans properties from Universal, Warner Bros, Sega, and other major entertainment companies, allowing Tubbz to release new designs on a weekly basis. With the Licensing.biz report noting that the company aims to become the second largest collectible brand globally, behind Funko, the performance of this specific product underscores how a single high-profile design can materially influence overall brand trajectory. If current sales momentum continues, projections for 2026, already forecast to reach ten million units, could prove conservative.

Visit the official Tubbz website for more information on the Lara Croft Tubbz collectible range, and see our Tomb Raider Merchandise section for the latest assets.