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DIGITAL WRAP FOR TOMB RAIDER PROMO
Copyright 2001 www.tombraiderchronicles.com

[ September 3rd 2001 ]

Macrovision Corp. the worldwide leader in video and software copy protection and digital rights management technologies, announced today that its SafeCast DRM technology will be used by element 5 AG, a German company specializing in electronic software distribution through the Internet, whose e-business service has been selected by eJay AG, Europe's leading supplier of music entertainment solutions, to support Pepsi-Cola's promotion of the film Tomb Raider.

This copy protected and try-before-you-buy version of the software is realized using a SafeCast 'digital wrapper' with encrypted license manager that checks the validity of the license each time the program is started. SafeCast is a comprehensive digital rights management (DRM) and security solution for a variety of application, content, and entertainment products, which includes a wide range of tools that help publishers distribute and perform transactions over the Internet using either CD-ROM or electronic software distribution (ESD) and electronic license distribution (ELD) technology.

Two million action-music CD-ROMs will be distributed in Germany during this promotion over the summer. In addition to a film trailer and one level of the popular computer game, each CD-ROM will contain eJay's 'Dance eJay 2' music creation software as a fully functional 45-day trial version.

Users can purchase a license key online from element 5 to unlock the game instantly for use after the trial version expires. element 5 will provide all the e-commerce services including handling the entire order, payment and delivery processing.

"In fulfilling an order of this magnitude and for a well-known customer like Pepsi-Cola, we needed a reliable and secure software solution and fast order fulfillment," noted Hajo Ewert, director of Business Development at eJay. "In element 5 and Macrovision, we have found reliable partners that can offer more than just a technical solution for selling software. The high quality of element 5's customer support and reporting also bodes well for our collaboration in future projects."

Copyright (c) 2000 - 2020 Tomb Raider Chronicles
Copyright (c) 1996 - 2020 Square Enix Ltd.
Lara Croft and Tomb Raider are trademarks of Square Enix Ltd.
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