TOMB RAIDER ENERGISES
ERICSSON SALES
Copyright 2001 www.tombraiderchronicles.com
[ September 1st 2001 ]
A new
report from the Gartner analyst firm shows that
Ericsson's market share has increased by two percent:
from 6.8% to 8.3% in just one quarter. "There
is a significant trend behind the number: the
transition from GSM to GPRS. Our GPRS phone T39
is selling well, and the Tomb Raider campaign
this summer has been successful. The T20 and other
models have also sold well," says Peter Bodor,
Public Relations Manager, Consumer Products.
Nokia
retains the lead by 20 percentage points, with
34.8% of market share. Second-place Motorola has
14.8%. Sony and Ericsson's joint venture will
automatically have ten percent of the market.
Gartner
analyst Ben Wood told the Swedish newspaper Finanstidningen,
"Ericsson has a jump start with Sony, but the
new joint venture won't be able to relax for a
second. In this market, it's extremely impressive
to hold third place for a long time, so if they
can stay there and show profitablity, that's an
accomplishment in itself."
The Stockholm
based communications company earlier reported
its inventory of GPRS headsets as used by intrepid
British archeologist Lara Croft in Paramount Pictures
Tomb Raider adaptation had been exhausted with
Lara Croft fans vacuuming the market for the small
lightweight devices.
Ericsson
will now press ahead with plans to complete its
new Bluetooth headset design and expects to replenish
the high street within the next two months. Ericsson
also used Tomb Raider as a vehicle for launching
it's new H610 Web Tablet, a wireless Webpad featuring
a touch-screen color matrix display utilizing
the Bluetooth Personal Area Network (PAN) and
consolidating several communication devices into
one portable console.
|