TOMB RAIDER BREATHES
LIFE INTO GAMES
Copyright 2001 www.videobusiness.com
[ June 30th 2001 ]
videogame retailer and market research firm report
heroic increases in sales of Tomb Raider games
around the June 15 theatrical release of Tomb
Raider, starring Angeline Jolie as gamers' favorite
pin-up girl, Lara Croft. "Overall, sales of Tomb
Raider computer games and videogames doubled in
the week after the movie debuted," said Liz O'Sullivan,
director of marketing at Electronics Boutique.
The same trend is evident in nationwide sales
data compiled by NPD Intellect, with the biggest
increase in sales experienced by Tomb Raider computer
games. According to senior software analyst Steve
Koenig, the 12 PC titles combined posted an increase
in sales of 173% between June 3 and June 10, just
prior to the movie's opening.
of Tomb Raider Gold, a package that includes the
original game plus four additional levels, jumped
635%, while sales of Tomb Raider: The Trilogy,
containing the first three games in one box, and
Tomb Raider III each climbed more than 360%. According
to NPD senior account manager Richard Ow, nine
Tomb Raider console titles saw significant, but
more modest, gains of 39% combined the week of
June 3-10. "However, I would caution it may not
be because of the motion picture release alone.
Many of these SKUs have been out for a long time
and have been substantially discounted," Ow says.