Copyright 2001

[ June 25th 2001 ]

Lara Croft: Tomb Raider has been discharged from the Paramount summit by The Fast and the Furious which assumed the role of America's number one movie this weekend generating $41.6 million in box office receipts. Lara Croft: Tomb Raider chronicles the adventures of a British archaeologist [Jolie] sent on a quest for an ancient time-traveling device called the Clock of Ages. Helmed by acclaimed Director Simon West, Paramount Pictures Tomb Raider movie, which cost an estimated $100m to make, has already generated $84 in the 10 days since it's release despite a barrage of bad reviews.

Paramount recently reportedly attributed the success of Tomb Raider to a strategically planned advertising campaign branded it's fiercest yet and enrolling the help of Pepsi Cola, Land Rover and Swedish communications company Ericsson. Plans are afoot for two sequels after Director Simon West and several cast members, including Angelina Jolie, confirmed they would continue the Lara Croft silver-screen adventure.

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