ON THIS DAY IN TOMB RAIDER HISTORY: 1 JUNE 2001

[ 01 June 2021 ]

On this day twenty years ago Taco Bell and Paramount Pictures joined forces to promote Lara Croft Tomb Raider starring Angelina Jolie. Taco Bell offered an in-store promotion featuring game pieces obtained by purchasing a Grilled Stuft Burrito.

There were two components to the game, instant win and match and win. The instant win game pieces won food items and Tomb Raider merchandise and match and win won a cash prize or an archaeological adventure to historical sites in Egypt and Mexico.

The promotion was supported by two TV commercials and was available in restaurants across the United States, Guam and Puerto Rico. Lara Croft Tomb Raider released later that month on 15 June, 2001.

Angelina Jolie as Lara Croft

Tomb Raider 25

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