MICROGAMING RENEWS LARA CROFT
[ 08 January 2019 ]
Microgaming has renewed its agreement
to produce a third branded online slot game based on
Lara Croft. The exclusive agreement builds on the industry's
longest-running branded relationship, which was penned
15 years ago when Microgaming launched the industry's
first ever licensed branded slot game with Lara Croft:
Tomb Raider in 2004.
"We are incredibly excited to
announce the renewal of our historic partnership with
Square Enix to develop a new Lara Croft online slot
game that honours and builds on the brand's massive
popularity in the gaming industry, film and beyond.
2019 is our 15th anniversary with the brand and we plan
to celebrate the unprecedented milestone with a wave
of big reveals on another show-stopping stand at ICE."
Andrew Clucas Chief Operating Officer at Microgaming.
"We look forward to continue working
with Microgaming to develop another successful branded
online slot game, following the top performances of
Lara Croft: Tomb Raider in 2004, which marked the industry's
first ever branded slot partnership, and Tomb Raider:
Secret of the Sword in 2008. We are excited to see a
new action-packed Lara Croft adventure launch to the
iGaming world and look forward to the big reveal at
ICE 2019." Janet Swallow Vice President of Licensing
at Square Enix West.