ERICSSON AND TOMB
RAIDER
Copyright 2001 www.tombraiderchronicles.com Ericsson
Press Release
[ May 24th 2001 ]
Ericsson
mobile technologies will enhance the power of
cyber heroine, Lara Croft (Oscar winner Angelina
Jolie) in this summer’s hotly anticipated film
release, Tomb Raider. Ericsson and Paramount Pictures
have partnered to bring a complete range of Ericsson
products into Lara’s world as she crosses the
globe in a quest to save the planet from the forces
of evil. Predicted to be a box-office blockbuster
for Paramount Pictures, Tomb Raider will premiere
in the US June 15th.
Advanced
technology plays a key role in the film, and the
cutting-edge credentials of Ericsson products
are ideally suited to Lara’s demanding lifestyle.
The perfect modern heroine, Lara has brains, beauty,
stamina and courage. Living in a world where Bluetooth
and mobile Internet prevail, she is further empowered
by deft use of mobile communications devices to
defeat devious opponents. Many of Ericsson’s most
innovative products are used throughout the film,
including the Bluetooth Headset, Cordless Webscreen
and a range of durable and high performance handsets
and accessories. Ericsson Bluetooth Headset is
the world’s first commercially available mobile
communications product to feature Bluetooth wireless
technology. Hooked over her ear, it gives Lara
essential wirefree and handsfree connection to
her mobile devices including the Ericsson Communicator
that she wears in a hip holster. Lara uses the
headset to keep her in constant touch with the
enigmatic Bryce - a technical genius and accomplice
- played by Australian actor Noah Taylor ("Shine"
and "Almost Famous"). The Ericsson Web Screen
H610 is expected to be available later this year.
It is a revolutionary home device that merges
voice communication; Internet access, email, voicemail
and address book in one stylish product. Lara
uses her Web Screen to access the latest information
from the comfort of her UK ancestral home, Croft
Manor.
The Ericsson
R310 mobile phone is water, dust and shock resistant.
It is the perfect rugged travelling companion
for Lara as she encounters extreme conditions
at every turn. A host of durable R310s also played
a crucial behind-the-scenes role in the movie.
The phones were used by the crew throughout filming,
from the intense heat of Angkor Wat, Cambodia
to the icy Siberian tundra. Ericsson has a strong
commitment to product involvement in films, with
its technologically advanced phones and accessories
forming an integral part of plot lines. This was
demonstrated to great effect in the 1997 Bond
film "Tomorrow Never Dies", where 007 used an
Ericsson "concept" smartphone to remotely maneuver
his car. The Ericsson phone James Bond uses in
"Tomorrow Never Dies" was a fun concept product
that captured people’s imaginations about the
future." said Peter Bodor, Press Officer "What
is exciting about the Ericsson products used in
the Tomb Raider movie is that most are real and
people can buy them.
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