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LARA CROFT SET
TO DINE AT MCDONALDS?
Copyright 2011 www.tombraiderchronicles.com
[ August 19th 2011 ]
Lara
Croft may well be teaming up with fast-food chain
McDonalds to fuel the monsterous PR machine behind
Tomb Raider. According to Californian-based Gaming
Focus, the British protagonist has been snapped
on a billboard promoting the restaurant.
No further
details on the promotional tie-up have been released,
but a line of collectibles based on Tomb Raider
could be a real possibility. Picture below courtesy
of Gaming Focus.
Update
from Karl Steward from Crystal Dynamics via Tomb
Raider Forums. "I know a few of you had
questions about Lara's appearance in this French
McDonalds advertisement. The poster using Underworld
Lara isn't indicative of a long-term partnership
with McDonalds.
"McDonalds
was looking to put together a campaign featuring
iconic characters, and asked if we'd allow them
to include Lara alongside other pop-culture personas
as Darth Vadar, King Kong, and even the dude from
Scream. It made sense to use a more traditional
version of Lara instead of the less-identifiable
and younger version.
"I
think the campaign is actually drawing to a close,
so I'm not sure they will be around much longer."
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