KARL STEWART ON
BRAND MANAGEMENT
Copyright 2011 www.tombraiderchronicles.com
[ August 4th 2011 ]
Karl
Stewart has given a candid interview to Gamasutra
on his vision for Tomb Raider, expanding on how
the studio is developing the Lara Croft brand
and why a reboot was necessary.
"We've
had a lot of people asking about the fact that
it's been re-imagined or it's been sort of recreated
so many times," Stewart tells Gamasutra. "It's
never been told how Lara became Lara. We thought
in doing so, that there was a great opportunity
to re-imagine the franchise to a broader audience,
and bring a different character to the audience,"
says Stewart.
"We look
at the bigger picture of where we need to go and
we mold out the entire franchise. It's not just
about one game. I think this is what's key to
us is that it's not the game will ship and then
we'll move on the next game. Every single thing
that we do is about making sure that there's consistency
in all of our mastery and thinking for the next
five to 10 years."
Follow
the fetching
orange hyperlink to read the full interview.
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