PHIL ROGERS ON
FUTURE OF TOMB RAIDER
Copyright 2010 www.tombraiderchronicles.com
[ April 15th 2010 ]
Square
Enix Europe's Phil Rogers has clarified the recent
decision to drop the Tomb Raider name from Lara
Croft and the Guardian of Light. Speaking to Develop
on the firms blueprint for the future, Rogers
outlines the brand split.
"We actually
started looking at the Tomb Raider and Lara Croft
brands back in 2008 with the release of Tomb Raider
Underworld. At the time we were thinking about
how much Lara Croft was everywhere but not on
the game's title, so at the time we were thinking
how interesting it would be to have a Lara Croft
franchise extension.
"I'm
not saying this is a split - we're not driving
a huge wedge through this - but we had always
planned separating the two, with the Lara name
in Digital and the Tomb Raider brand at retail."
Follow
the fetching orange
hyperlink for the full interview.
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