PHIL ROGERS ON FUTURE OF TOMB RAIDER

[ 15 April 2010 ]

Square Enix Europe's Phil Rogers has clarified the recent decision to drop the Tomb Raider name from Lara Croft and the Guardian of Light. Speaking to Develop on the firms blueprint for the future, Rogers outlines the brand split.

"We actually started looking at the Tomb Raider and Lara Croft brands back in 2008 with the release of Tomb Raider Underworld. At the time we were thinking about how much Lara Croft was everywhere but not on the game's title, so at the time we were thinking how interesting it would be to have a Lara Croft franchise extension.

"I'm not saying this is a split - we're not driving a huge wedge through this - but we had always planned separating the two, with the Lara name in Digital and the Tomb Raider brand at retail."

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