LARA CROFT GOING
BACK TO HER ROOTS
Copyright 2010 Eidos Press Release
[ April 1st 2010 ]
adding a new and immersive dimension to gamer
democratization with Lara
Croft and the Guardian of Light. We want to
bring empowerment to players by allowing them
to dynamically make-over the tones of Lara's hair
from traditional brunette to killer blonde as
we look to move into a new space while breaking
down barriers and challenging accepted convention.
a deep-dive mindshare we asked 'what would Lara
do?' And we concluded..... 'she would do blonde.'
We wanted to leverage that connection with Lara
and take her back to her roots - only this time her
roots are butterscotch blonde.
Croft And The Guardian Of Light 'Roots' Screenshots