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LIVINGSTONE TO GIVE LARA CROFT SPEECH
Copyright 2009 GC Asia Conference Press Release

[ July 23rd 2009 ]

The organisers of the GC Asia Conference (GCAC) today announced that Ian Livingstone will be a keynote speaker of this year's conference. In his keynote entitled, 'The Life of Lara Croft,' Ian Livingstone will give a brief history of video games and use Lara Croft as a case study to demonstrate the value of creating original Intellectual Property.

Furthermore, he will explore how to leverage games through licencing and merchandising to produce additional revenues and brand value. GCA and GCAC take place September 17-20, 2009, in Singapore at the Suntec International Convention & Exhibition Centre Singapore.

Ian Livingstone is one of the founding fathers of UK interactive entertainment and fiction. He is the founder of Games Workshop, and together with Steve Jackson, launched Dungeons & Dragons in Europe and the Games Workshop retail chain. Livingstone has written a number of interactive game books including Deathtrap Dungeon.

At EIDOS, the UK's leading developer and publisher of video games, he helped to secure many of the company's major franchises including Tomb Raider and Hitman.

Livingstone received an Honory Doctorate of Technology from the University of Abertay Dundee, was awarded the British Academy of Film and Television Arts (BAFTA) Special Award and was made Officer of the Order of the British Empire (OBE) in the New Year's Honours List in 2006 for his contribution to the Games Industry.

"I am happy to share my knowledge and experience I have gained over the years at a conference that is a truly international platform for knowledge sharing and networking for the games industry for the entire Asia Pacific region," says Ian Livingstone, Life President of Eidos Interactive.

"Ian Livingstone fits perfectly with this year's GCAC theme 'Emerging Markets for New Players' in the sense that he will give insight into the entire value chain of a computer game," said Jorg Zeissig, Managaing Director of LMI Asia Pte Ltd.

"His experience and knowledge will be of great value to the attendees as we will have one of the world's most influential game veterans at the show."

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Lara Croft and Tomb Raider are trademarks of Square Enix Ltd.
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