3RD LUCOZADE OUTING
Copyright 2001 www.tombraiderchronicles.com
[ May 1st 2001 ]
to improve on it's current number three position
in the Irish soft drinks market, energy drink
manufacturer Lucozade have enlisted the help of
O&M Ireland who are preparing to launch a new
TV campaign comprising of 30 and 10 seconds ads,
Ad World reports today.
ad is the third in the series designed to build
on the brand's successful link with the Tomb Raider
star Lara Croft. Devised for the Irish market,
it reverts back to the original Lucozade Lara
Croft TV creative, where the cyber heroine is
chased by rampaging hounds. Whilst running she
loses her Lucozade Energy boost as the bottle
falls from her pack. In a novel twist, however,
one of the hounds has stopped to examine the Lucozade
spill, starts to drink it and so escapes the grim
fate of the rest of the pack who hurtle over the
cliff. Lara, who has hung on to a rock at the
edge of the cliff, hauls herself back to a firm
footing where she is confronted face to face with
the snarling survivor with the lost Lucozade bottle.
The ad closes with the tagline 'Get the Energy
Edge', leaving viewers to wonder what happens
next and who now has the upper hand.
also announced recently, for the first time in
it's history, the renaming of it's popular sports
drink product to Larazade as a tribute to the
upcoming Paramount Pictures movie Tomb Raider.
The Larazade web challenge launches today enticing
contestants to Challenge Lara in order to win
one of five Land Rover Defenders, similar in design
to those which appear in the movie. Thanks to
Ad World for the heads up.