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DESIGNERS SET
TO DRESS UP LARA CROFT
Copyright 2008 Festival Arcadia Press Release
[ October 28th 2008 ]
In conjunction
with Festival Arcadia, a Virtually Fashionable
evening will be held at 9 p.m. on Saturday, November
8, at the Society for Arts and Technology. For
this world first event that merges the fashion
and videogame industries, ten of Quebec's best-known
fashion designers are creating costumes for famed
videogame icon Lara
Croft.
Two of
these outfits will be incorporated into Lara's
official wardrobe as downloadable content for
Tomb
Raider Underworld post launch.
At the
show, Bodybag by Jude, Complexgeometries by Clayton
Evans, Denis Gagnon, Helmer, Marie Saint Pierre,
Philippe Dubuc, Tavan & Mitto, Travis Taddeo,
Valerie Dumaine and Yso will unveil designs that
have been made specifically for the heroine's
upcoming new adventure.
Attendees
of Virtually Fashionable will get to see the designs
on real life and virtual models as they strut
down the catwalk to music mixed by event sound
designer Frigid.
After
the show, a jury that includes Cynthia Cooper,
Curator of the McCord Museum, Herby Moreau, host
and journalist, Stephane Le Duc, Editor of Dress
to Kill Magazine, and Sandrine Belleteste, fashion
consultant, will decide on one outfit that will
be incorporated into Lara's official wardrobe,
with the designer taking home a $3,000 purse.
A second
outfit will be chosen by the public and both will
be made available for download via Xbox LIVE (Marketplace
for the Xbox 360 video game and entertainment
system from Microsoft) so gamers will have the
chance to play through the entire Tomb Raider
Underworld experience in a new award-winning outfit.
"With
the upcoming launch of the new Tomb Raider Underworld
game, we are sure this event will provide Quebec
designers with international exposure," noted
Festival Arcadia producer François Decarie. "This
unique event will give the public a good sense
of how intimately the fashion arts are linked
to the video and multimedia creation industry."
The event
is an initiative of the SAT and Festival Arcadia
in collaboration with the Dress to Kill magazine,
the City of Montreal, the Government of Québec
and the McCord Museum. Tickets for the Virtually
Fashionable evening are on sale for $25 on Ticketpro.
For additional
information about Festival Arcadia, please visit
the website at www.festivalarcadia.com.
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