Copyright 2001

[ April 28th 2001 ]

Following last weeks announcement that Lucozade Energy is to be temporarily renamed 'Larazade' in a promotional tribute to Tomb Raider heroine, Lara Croft, the official "Larazade" web site launches teasing it's users with the promise of 5 Land Rover discoveries up for grabs in a "Challenge Lara" competition.

The special 'Larazade' promotion will run from May to July and will feature Lara Croft throughout on-pack promotion, print, cinema and television advertising media. In addition, 'Larazade' will feature a prestigious on-pack promotion giving lucky consumers a chance to compete in a unique Tomb Raider challenge. Teams will compete in a two-day long Tomb Raider challenge at a real life version of Lara's home, 'Croft Manor'. The lucky winners will receive one of the five special edition Land Rovers used in the blockbuster Tomb Raider film.

Visit for competition details and more info here. Larazade Official Site

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