ALISON CARROLL KICKS OFF WORLD TOUR
Copyright 2008 Red Entertainment Distribution Press Release

[ September 15th 2008 ]

Eidos Interactive Ltd., creator of some of the world's leading videogame properties, who recently revealed that Alison Carroll will be the new face of famed video game character Lara Croft, today confirmed that Alison will be including a visit to Dubai into her world tour.

Carroll will portray the internationally recognized heroine for the next year with her first appearances to be made across the globe promoting the latest installment to the gaming franchise, Tomb Raider Underworld, which releases in November 2008.

Eidos have confirmed that Alison will be arriving in Dubai at the end of October and will be the guest of honour at an exclusive Tomb Raider Underworld pre-launch party.

Featuring the essential characteristics at the core of Lara Croft's personality - - brawn, brains and beauty - Alison Carroll particularly compliments this iteration of Ms. Croft. Tomb Raider Underworld is the first Tomb Raider game designed to fully reflect the physical athleticism and real-world skills required of a world-class adventurer.

With an all-new engine built specifically to exploit the capabilities of the latest game consoles, Tomb Raider Underworld depicts Lara as we have never seen her before with movements and skills reminiscent of a highly skilled gymnast. Sharing Lara's strength and grace, Alison is an experienced competitive gymnast who has performed and competed across the globe. Her more than 12 years of gymnastics training align perfectly with the game’s enhanced movement set.

Throughout her adventure in Tomb Raider Underworld, Lara faces challenges unlike anything she's experienced in the past, putting her own training to the ultimate test. In preparation for this role, Alison is embarking on a regime that includes survival, combat and semi-automatic weapons training, as well as world archaeology coursework, all of which compliment the mythology and exploration themes at the heart of the Tomb Raider franchise.

Alison is also enjoying special early access to the highly anticipated Tomb Raider Underworld to study Lara's movements, techniques and personality as a next generation gaming heroine.

"This is a fantastic opportunity and I look forward to embracing Lara's world," said Alison Carroll. "It's unbelievable how realistic her movements are in Tomb Raider Underworld and it's so gratifying to be able to use my years of gymnastic training to portray such a beloved character."

Nitin Mathew, Marketing Manager for Red Entertainment Distribution commented; "We are very excited to have Alison coming to Dubai to meet Lara Croft fans in the region. This is the first time any of the real-world Laras will include Dubai in their world tour and we have a lot of exciting activities lined up for her including some surprise public appearances, culminating in an exclusive pre-launch party to mark the occasion."