TOMB RAIDER VIGNETTE SEASONS ENGAGE
[ 18 April 2008 ]
To herald the arrival of Tomb Raider Legend in 2006, Eidos produced a series of vignettes to support a global advertising and awareness campaign. A 'vignette' is a short, impressionistic scene that focuses on one moment or gives a trenchant impression about a character, an idea, or a setting. 16 short films were produced by Crystal Dynamics and Eidos and the deployment was met with a resounding success.
For Tomb Raider Anniversary, Eidos and Crystal Dynamics adopted the same principle in promoting the brand, but this time utilised the power of a progressive internet. Bits and bytes had been traded for megabytes and gigabytes, modems were replaced with fibre connections. Contention ratios were now within acceptable limits and the speed of data emerged as the new currency among Internet service providers.
Accordingly, the second series of vignettes showcasing Tomb Raider Anniversary were deployed with smoother frame rates and higher frame resolutions, much to the delight of consumers sitting on the end of fat Internet connections.
A third series of vignettes showcasing Tomb Raider Underworld is likely to continue in much the same fashion with the power of a faster Internet driving up frame rates and sizes for a smoother ride. If you missed the first two seasons, kick back and enjoy our official Tomb Raider Vignettes.