SCi ENTERTAINMENT PLC TRADING UPDATE
Copyright 2007 Eidos plc Press Release

[ July 24th 2007 ]

SCi Entertainment Group Plc, one of the world’s leading developers and publishers of computer and video games, is providing this trading update for the year ended 30 June 2007 in advance of its preliminary results to be published in September 2007.

The Board expects EBITDA before Exceptional Items to be within the range of brokers’ expectations. The Group shipped its most significant product releases into retail in June 2007. These products are selling through in line with expectations. After taking into account the effect of the Exceptional Items arising as a result of hardware transition see below, the Group’s operating margins compare favourably with those of its major competitors.

Highlights include:

o Tomb Raider Anniversary celebrates ten years of the Tomb Raider franchise with a number one hit and approximately one million units shipped in the first month of launch.

o Two new franchises, Just Cause and Battlestations Midway, were successfully launched and became number one hits. Over one million units of Just Cause have now been shipped.

o Development of Kane & Lynch and Crossfire on track for multi-platform release in the 2008 financial year.

Tomb Raider Anniversary was launched on the PlayStation 2 and PC platforms in the first week of June 2007 in Europe and the second week of June 2007 in North America. In the four weeks to the end of the financial year the product had shipped approximately one million units.

The Group expects sales of the product to continue strongly during the 2008 financial year, particularly in North America where the product will benefit from extensive marketing campaigns during July. In addition Tomb Raider Anniversary will be launched on PSP, Xbox 360 and Nintendo Wii in the 2008 financial year.

Full Trading Statement on UIQO.com

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