EIDOS TO TARGET JAPANESE GAME MARKET
Copyright 2006 www.tombraiderchronicles.com

[ September 1st 2006 ]

Eidos CFO Rob Murphy has told trade paper MCV that the publisher's Japanese distribution deal with Spike is the first of many agreements to push it into an even wider variety of Eastern territories.

"We want to make sure all of our products are sold globally and the best way to do that is to work with local partners like Spike. We’ve already had great experiences with Spike. They know the best way to tailor Western products for their audience, and the best marketing methods to push those products."

Murphy added: "In the US we publish ourselves but in other territories we continue to look for similar deals in places like China and Korea, working with local partners that know their market in the same way."

Spike will be responsible for publishing and distributing three Eidos titles in Japan. The titles include: Lara Croft Tomb Raider: Legend, Commandos Strike Force and Urban Chaos: Riot Response for all available NTSC and PC formats.