FOR LARA CROFT
Copyright 2001 www.tombraiderchronicles.com Source:
[ March 8th 2001 ]
the soft drinks manufacturer who joins Ericsson
and Land Rover as sponsor of Paramount Pictures
Tomb Raider movie, hosted a lavish corporate cocktail
party in Las Vegas last night to celebrate the
much-anticipated Eidos Interactive action movie.
Movie producers and cinema contributors around
the globe had swarmed to the bright transient
lights of Las Vegas, collecting in a state of
the art movie theatre to witness the major Hollywood
Studios parade their next generation of digital
film, a seamless, sharp and crackle-free projection
which Spy Kids director Robert Rodriguez claimed
"looked the way it looked when I first shot it."
movie film has been shot on celluloid, which gradually
loses it's sharpness the more the reel is played,
often boasting a grainy, particle quality which
has now been eclipsed by the introduction of digital
film. George Lucas has applied this new technology
to his new Star Wars adventure Episode II which
has captured the interest of fellow directors.
was clearly designed to impress. But with all
that gadgetry to drool over, National Association
of Theatre Owners President John Fithian is warning
exhibitors not to get antsy about going digital
too quickly. Fithian cautioned that a single digital
standard hasn't been set, and buying a pricey
$100,000-$150,000 system could be risky. "The
technology is developing, but it is not there
yet," he said.