UP WITH PARAMOUNT
Copyright 2001 www.tombraiderchronicles.com
[ February 21st 2001 ]
the Stockholm-based mobile phone giant, have announced
a partnership with Paramount Pictures Tomb Raider
movie for a series of advertising campaigns aimed
to attract image-conscious customers in it's bruising
battle to capitalise on the growing cellular market
and compete against main rivals Nokia.
Ericsson announced that a range of its cutting-edge
mobile communication technologies will be featured
as Lara Croft's survival tools in the hotly anticipated
film 'Tomb Raider', set for release in summer
2001. Paramount Pictures brings award winning
Angelina Jolie to the big screen as the stunning
cyber heroine. Tomb Raider fans around the world
will see a new vision of Lara equipped with the
Ericsson Bluetooth Headset which helps her stay
in contact with her tech wizard 'Bryce'.
challenge into the movie promotion arena is fuelled
by research from analysts who conclude that brand
recognition is the key to selling products. Previous
successful campaigns by Finish company Nokia saw
it's award winning handsets feature in box office
hits like "The Matrix" and "Charlie's Angels."
Ericsson will release it's new range of mobile
handsets this spring, shortly before Paramount
Pictures Tomb Raider is premiered on June 15th.