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TAYLOR HERRING
TAPS LARA CROFT PROMO
Copyright 2006 Taylor Herring Brand Communications
[ January 6th 2006 ]
Taylor
Herring Brand Communications has been appointed
by one of the world's leading interactive entertainment
companies, Eidos
Interactive, to manage the communications
strategy and implementation for the forthcoming
blockbuster video game 'Tomb
Raider Legend', following a four-way competitive
pitch.
With
activity due to commence immediately, Taylor Herring
Brand Communications will build hype and anticipation
around the launch of the new game as well as awareness
for the Lara
Croft brand during its 10th anniversary year.
Launched
in 1996, Tomb
Raider is one of the best selling videogame
franchises of all time with over 30 million copies
sold. Lara Croft has transcended games, entertainment
and technology in a way no other character has,
including action figures, comic books, adventure
novels, and two major motion pictures starring
Angelina
Jolie as Lara. 'Tomb Raider Legend ' will
be the seventh game of the franchise series and
sees Lara Croft return to her tomb raiding roots
in a brand new 3rd person adventure.
This
adds to what has already been a thriving first
year for Taylor Herring Brand Communications.
Launched at the beginning of 2005 as an off-shoot
of successful media, music and entertainment PR
firm Taylor Herring Public Relations, the company
has already represented a number of high-profile
brands and events including the MasterCard FIFPro
World XI Player Awards, Who Wants To Be A Millionaire?
Live, Leaders In London and the Mr Men & Little
Miss.
Justin
Crosby, Director of Taylor Herring Brand Communications
says: "We are delighted to be working with Eidos
on such a prolific brand as Tomb Raider. We have
lots of exciting activity planned and we're looking
forward to building a long-standing relationship
with Eidos".
Chris
Glover, Head of Communications at Eidos said:
"Tomb Raider Legend is a unique property and we
needed to make sure that we have a targeted communications
programme to reflect this. 2006 will be the year
where consumers are invited into the world of
Lara Croft like never before, and we are working
closely with Taylor Herring on some fantastic
activity."
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