Copyright 2005 GameTap Press Release

[ October 18th 2005 ]

GameTap, the first-of-its-kind broadband entertainment network from Turner Broadcasting System, Inc. today unveiled its groundbreaking marketing campaign. Launching 10/17/05, GameTap delivers hundreds of the greatest games-on-demand plus original programming via a broadband-connected PC.

The downloadable video game application will be supported by a landmark combination of print, online and TV advertising; a widespread viral campaign; experiential opportunities; public relations and quick bursts of original programming, under the tagline of "Expand Your Playground."

Beginning today, 15 and 30-second "All About the Games" TV spots begin airing nationwide. Each of the spots features a montage of games themed around key gaming absolutes. For example, "What Are You Fighting For" features fight scenes from dozens of games - from Tomb Raider: Angel of Darkness to Beyond Good and Evil to Golden Axe to Streets of Rage.

Further, GameTap is the video game category exclusive sponsor of the first-ever MTV Gaming Week this fall. As part of this sponsorship, GameTap will receive 150 tagged tune-ins, billboards and promos across all MTV properties with additional features on MTV Overdrive and MTV Games.

While all subscribers currently receive at least a two-week free trial, GameTap is also giving a limited group of gamers a special deal: one month free and then a special rate of $9.95/month, through the end of the year. Gamers can join the select group by picking up a Special Access card at a GameTap event, encountering GameTap's viral "power-up rewards" online, or participating in other GameTap promotions and events.

Rounding out the marketing efforts, GameTap is being supported by a comprehensive public relations campaign driven by Access Communications in San Francisco. The campaign, which kicked-off in January 2005, runs the gamut from corporate messaging to announcement initiatives to E3 press meetings to launch and holiday.

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