Copyright 2005 GameTap Press Release
[ October 18th 2005 ]
the first-of-its-kind broadband entertainment
network from Turner Broadcasting System, Inc.
today unveiled its groundbreaking marketing campaign.
Launching 10/17/05, GameTap delivers hundreds
of the greatest games-on-demand plus original
programming via a broadband-connected PC.
downloadable video game application will be supported
by a landmark combination of print, online and
TV advertising; a widespread viral campaign; experiential
opportunities; public relations and quick bursts
of original programming, under the tagline of
"Expand Your Playground."
today, 15 and 30-second "All About the Games"
TV spots begin airing nationwide. Each of the
spots features a montage of games themed around
key gaming absolutes. For example, "What Are You
Fighting For" features fight scenes from dozens
of games - from Tomb
Raider: Angel of Darkness to Beyond Good and
Evil to Golden Axe to Streets of Rage.
GameTap is the video game category exclusive sponsor
of the first-ever MTV Gaming Week this fall. As
part of this sponsorship, GameTap will receive
150 tagged tune-ins, billboards and promos across
all MTV properties with additional features on
MTV Overdrive and MTV Games.
all subscribers currently receive at least a two-week
free trial, GameTap is also giving a limited group
of gamers a special deal: one month free and then
a special rate of $9.95/month, through the end
of the year. Gamers can join the select group
by picking up a Special Access card at a GameTap
event, encountering GameTap's viral "power-up
rewards" online, or participating in other GameTap
promotions and events.
out the marketing efforts, GameTap is being supported
by a comprehensive public relations campaign driven
by Access Communications in San Francisco. The
campaign, which kicked-off in January 2005, runs
the gamut from corporate messaging to announcement
initiatives to E3 press meetings to launch and