CIRCLE ANNOUNCES INTENTION TO FLOAT
Copyright 2005 CiRCLE plc

[ September 26th 2005 ]

CiRCLE plc (CiRCLE), a developer and publisher of interactive DVD and video games, today announces its intention to seek admission of its shares to trading on the AIM Market (AIM) of the London Stock Exchange. Dealings are expected to commence on AIM in October 2005.

CiRCLE plc is the parent company of CiRCLE Studio Limited (together “the Group”), which was established in 2003 by CEO Jeremy Heath-Smith and Managing Director Adrian Smith. CiRCLE’s development is focused on the interactive DVD games format. Jeremy and Adrian share 40 years’ collective experience in the games industry and are responsible for the creation of one of the world’s most successful games franchises: Tomb Raider.

CiRCLE has built strong relationships with global mass-market brands and has the exclusive contractual right to create and publish the official FIFA licensed DVD quiz games. Two FIFA licensed products will be released prior to next year’s FIFA World Cup™ in Germany: A ‘Scene iT?’ branded 2006 FIFA World Cup™ edition to be published by Mattel, and the official FIFA World Cup™‘ licensed football trivia quiz game which the Group will publish itself. Under the terms of the licence, CiRCLE intends to bring to the market several further FIFA branded licensed DVD quiz games.

The Group also has an exclusive collaboration with the ‘Now That’s What I Call Music’ brand; this is a joint venture between CiRCLE and the two ‘NOW’ partners, EMI and Universal Music. ‘NOW’ is the biggest compilation label in the UK/US music business and CiRCLE’s agreement allows it to create a series of ‘NOW’ iDVD titles, the first to be released this November by Virgin/EMI.

Commenting on the decision to float on AIM, Jeremy Heath-Smith, Chief Executive of CiRCLE plc, said: "We are at the forefront of this exciting new sector; our creative talent is unparalleled and we have a long and proven track record of bringing commercially successful entertainment software to the mass-market. We are confident that our expertise, combined with key brands, will enable us to deliver highly compelling interactive DVD games - and meaningful returns to shareholders."