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PRODUCT PLACEMEMT
IN VIDEO GAMES
Copyright 2005 www.tombraiderchronicles.com
[ September 10th 2005 ]
Product
placement in video-games is big business. It opens
up a whole new plethora for advertisers to reach
a target audience. The whole concept received
a boost recently when Atari announced that they
would be providing a free content upgrade patch
for Roller Coaster Tycoon 3 that will also insert
ads from companies such as Coca Cola, Honda and
Intel into the game.
Behemoth
publishers such as Eidos,
Vivendi, Ubisoft and Codemasters have all signed
deals with advertisers to include product placement
in their video-games. Tom's Hardware Guide - the
internet's number one destination for hardware
reviews and advice - examines the pros and cons
and questions whether gamers can trust this new
form of commercial advertising.
Product
placement in video-games - good or bad?
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