Gaming Heads unveil Rise of the Tomb Raider Lara Croft statue
[ 25 Aug 2020 ]
Gaming Heads has unveiled a new exclusive Lara Croft statue from Rise of the Tomb Raider.
Shadow of the Tomb Raider rejoins NVIDIA GeForce NOW service
[ 22 Jun 2020 ]
Shadow of the Tomb Raider has rejoined NVIDIA GeForce NOW alongside 14 Square Enix games.
Jason Chester creates low poly classic Tomb Raider II scenes
[ 26 May 2020 ]
Homage to Lara Croft and classic Tomb Raider II in a collection of low poly digital 3D models.

Copyright 2005

[ September 10th 2005 ]

Product placement in video-games is big business. It opens up a whole new plethora for advertisers to reach a target audience. The whole concept received a boost recently when Atari announced that they would be providing a free content upgrade patch for Roller Coaster Tycoon 3 that will also insert ads from companies such as Coca Cola, Honda and Intel into the game.

Behemoth publishers such as Eidos, Vivendi, Ubisoft and Codemasters have all signed deals with advertisers to include product placement in their video-games. Tom's Hardware Guide - the internet's number one destination for hardware reviews and advice - examines the pros and cons and questions whether gamers can trust this new form of commercial advertising.

Product placement in video-games - good or bad?

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