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PRODUCT PLACEMEMT IN VIDEO GAMES
Copyright 2005 www.tombraiderchronicles.com

[ September 10th 2005 ]

Product placement in video-games is big business. It opens up a whole new plethora for advertisers to reach a target audience. The whole concept received a boost recently when Atari announced that they would be providing a free content upgrade patch for Roller Coaster Tycoon 3 that will also insert ads from companies such as Coca Cola, Honda and Intel into the game.

Behemoth publishers such as Eidos, Vivendi, Ubisoft and Codemasters have all signed deals with advertisers to include product placement in their video-games. Tom's Hardware Guide - the internet's number one destination for hardware reviews and advice - examines the pros and cons and questions whether gamers can trust this new form of commercial advertising.

Product placement in video-games - good or bad?

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