NEWS CORP TO BUY IGN ENTERTAINMENT
Copyright 2005 www.tombraiderchronicles.com
[ September 8th 2005 ]
Rupert
Murdoch's media empire News Corporation is set
to acquire IGN Entertainment in a deal worth some
$650 million, according to Games
Industry. The deal, exposed in The Wall Street
Journal, comes as the result of a bidding war
for the internet company between News Corp and
rival media group Viacom.
IGN Entertainment
is a leading community-based Internet media and
services company for video gaming and other forms
of digital entertainment. The group owns and operates
a network of branded web sites that provide content
and services to consumers and publishers and developers
of video games.
"With
the acquisition of IGN and its 28m unique users,
we have gone a long way toward achieving two of
our key strategic objectives in our efforts to
become a leading and profitable internet presence."
Rupert Murdoch said.
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