PARAMOUNT'S CAMPAIGN
COST
Copyright 2001 www.tombraiderchronicles.com
[ January 29th 2001 ]
CBS predicts
the one night Superbowl event screened across
the United States Sunday evening generated in
access of $150m in advertising revenue with companies
like Paramount Pictures paying up to $2.3m for
their thirty second Tomb Raider trailer slot.
The revenue
figure was up 4.5 per cent on last years total,
with all sixty half-minute ad spaces successfully
allotted to a frenzy of companies eager to spread
their word across America. The Superbowl contest,
between the New York Giants and the Baltimore
Ravens, attracted the attention of more than 120
million viewers on Sunday 28th January. "In the
fragmented [media] universe, the highest rated
events are increasingly desirable to advertisers,"
CBS Network's vice president for advertising told
reporters yesterday.
Paramount's
two thirty second trailers, airing at a cost of
$4.6m, boasted the studios upcoming conversion
of Eidos Interactive's phenomenally successful
Tomb Raider adventure game which features Oscar
winning star Angelina Jolie as cyber babe Lara
Croft.
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