EIDOS TOUTS FORCE
Copyright 2005 Eidos plc
[ May 12th 2005 ]
Inc., in partnership with Giant Interactive Entertainment,
Lucas Arts, and LEGO, celebrate the success of
LEGO Star Wars: The Video Game through a multidimensional
Marketing effort that both entertains and rewards
Star Wars, LEGO, and video game fans of all ages
across North America. Eidos Inc. has shipped almost
700,000 units of LEGO Star Wars: The Video Game
to North American retailers in just its first
month of release, and plan to positively impact
future sales through several fantastic promotions.
LEGO and Star Wars brands have millions of fans
spanning all ages. Eidos has put together an integrated
TV, retail, print and on-line campaign that offers
both extensive reach and frequency", says Paul
Baldwin, Vice President of Marketing Communications.
"This campaign is targeted at Lego and Star Wars
fans everywhere. You will not be able to turn
on your TV or walk into a store without seeing
the product advertised."
is running two TV spots for LEGO Star Wars: The
Video Game on child friendly networks including
Fox, ABC Family, Nickelodeon, Cartoon Network,
Toon Disney, and WB Kids. The TV spots, aptly
named "Prophecy" and "Galaxy," are action packed
sequences of LEGO Star Wars characters showing
off their special in-game abilities. Both TV spots
are backed by original Star Wars movie music,
also featured throughout the game.
Star Wars: The Video Game is also supported by
an intensive push at major retailers. At Target,
buyers will receive a movie ticket to see Episode
III: Revenge of the Sith in theatres May 2005
with a game purchase. Walmart customers will receive
a free Darth Vader LEGO minifigure magnet with
purchase of LEGO Star Wars: The Video Game for
PC. Additionally, Toys 'R' Us consumers will receive
a free Yoda LEGO minifigure magnet when purchasing
LEGO Star Wars: The Video Game for Gameboy Advance.
Other retailers involved include Best Buy, Gamestop,
and EB Games.