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[ May 4th 2005 ]

London publisher Eidos has signed a global deal with Adidas to cross-promote its Hyperride shoe in a forthcoming title called 'Freerunning' for the Sony PSP. According to Brand Republic: "An ad campaign for the game will run on screens in 500 European outlets of retailer Footlocker, which has exclusive rights to sell the shoe. The trailer will feature a mix of the real-life exponents of free-running and their computer-animated alter egos from the game."

For over 80 years Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, with total net sales of 6.478 billion euros and net income of 314 million euros, Adidas-Salomon is a global leader in the sporting goods industry and offers the broadest portfolio of products. Adidas-Salomon products are available in virtually every country of the world.

Eidos plc is one of the world's leading publishers and developers of entertainment software with a diverse mix of titles for the PC, PlayStation®2 computer entertainment system, Nintendo GameCube and the Xbox video game system from Microsoft.

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