GO RUNNING TOGETHER
Copyright 2005 www.tombraiderchronicles.com
[ May 4th 2005 ]
publisher Eidos has signed a global deal with
Adidas to cross-promote its Hyperride shoe in
a forthcoming title called 'Freerunning' for the
Sony PSP. According to Brand
Republic: "An ad campaign for the game will
run on screens in 500 European outlets of retailer
Footlocker, which has exclusive rights to sell
the shoe. The trailer will feature a mix of the
real-life exponents of free-running and their
computer-animated alter egos from the game."
80 years Adidas has been part of the world of
sports on every level, delivering state-of-the-art
sports footwear, apparel and accessories. Today,
with total net sales of 6.478 billion euros and
net income of 314 million euros, Adidas-Salomon
is a global leader in the sporting goods industry
and offers the broadest portfolio of products.
Adidas-Salomon products are available in virtually
every country of the world.
plc is one of the world's leading publishers and
developers of entertainment software with a diverse
mix of titles for the PC, PlayStation®2 computer
entertainment system, Nintendo GameCube and the
Xbox video game system from Microsoft.