UK GAMES INDUSTRY
IS NOW IN SESSION
Copyright 2005 ELSPA
[ April 15th 2005 ]
ELSPA
(Entertainment and Leisure Software Publishers
Association) today confirmed the appointment of
political affairs expert PSA public affairs to
aid with its UK government and parliamentary lobbying.
PSA public affairs will work with ELSPA's lead
agency Barrington Harvey and will handle public
affairs strategies around key issues to the industry
such as age rating, codes of practise, piracy
and education along with communicating the essential
contribution the games industry makes to the UK
economy.
Roger
Bennett, director general of ELSPA commented:
"Following the events of last year it became apparent
that an industry of our size and scale required
on-site representation in the corridors of power.
PSA has a wealth of experience and specialist
knowledge which will prove invaluable for ELSPA's
future lobbying." Phillip Snape, director of PSA
stated: "We look forward to working with ELSPA
to increase the influence of software games publishers
within both government and the wider political
stakeholder base."
The UK
is the world's third largest market for video
and computer games, generating over £2.2 billion
in sales of software and hardware in 2004. It
is also a positive contribution to UK Plc, with
a net balance of trade contribution of £280 million
last year.
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