ACTIVISION NETS RIGHTS FOR SHARK TALE
Copyright 2005 Activision

[ February 3rd 2005 ]

Following Shrek 2's ranking as the number 1 children's video game in the U.S. for calendar 2004, Activision, Inc. and DreamWorks Animation jointly announced that Activision will develop and publish video games based on DreamWorks Animation's upcoming animated theatrical feature film, Shrek 3, which is scheduled for release in summer 2007.

"Activision is very excited to further expand its licensing agreement with DreamWorks on the third installment in the blockbuster animated series," said Ron Doornink, CEO of Activision Publishing, Inc. "Shrek has proven to be one of the most popular children's video game properties worldwide and we expect to continue building on the success of the franchise with the release of our upcoming game Shrek SuperSlam and future games."

In addition to Shrek 2 and Shrek 3, Activision also holds the exclusive interactive rights to publish games based on DreamWorks' computer-animated feature film Shark Tale - starring Will Smith and Angelina Jolie - as well as DreamWorks Animation's Madagascar, which is scheduled to open in the U.S. on May 27, 2005 and Over the Hedge, which is to be released in 2006.