IS YOUR CAR A
HOLLYWOOD STAR?
Copyright 2005 www.nydailynews.com
[ January 13th 2005 ]
Motor
City's coming to Tinseltown. Ford is opening the
first talent agency in Hollywood for cars. In
a first for a car company, auto giant Ford has
set up digs in Beverly Hills, complete with a
fleet of its hottest models - from the brand new
Mustang convertible to the Range Rover - in an
effort to turn each of them into film or TV stars.
The carmaker has even tapped its own powerbroker,
independent filmmaker Al Uzielli - who happens
to be the grandson of Henry Ford 2nd - to help
shmooze Hollywood.
While
Ford is the first to head to L.A., its rivals
claim they are just as aggressive in grabbing
Hollywood's attention. "You don't necessarily
need an internal resource, you need to know how
to market," said Daimler Chrysler spokeswoman
Suraya Dasante, noting Chrysler's big-screen partnership
between its Jeep brand and Paramount flick "Tomb
Raider." Follow the below hyperlink for the full
article.
Ford
Motor Company takes on Hollywood
|